Podcasts · Content · Social — and other good things

In an age where AI is everywhere, the future belongs to people.

Name: Michal Porat
Address: IL

I'm Michal Porat. Since 2014 I've helped companies, nonprofits, public institutions and media organisations make content people actually want to read, hear and share.

>_ Let's make content human again.

Book a consulting call Let's work together

12: years helping brands find their voice
18: years behind a microphone
1993: the year I started making content (ask my parents)

Michal Porat

[ Brands that are a pleasure to work with ]

01About

I get up every morning to do the thing I enjoy most — writing, thinking, making. Sometimes before the first coffee.

My work brings together every side of me, and I would be glad to bring all of it to your business challenge, your organisation, or wherever it is you are heading.

Since 2014 I have worked with companies, nonprofits, public and government institutions and media organisations on content and social. There is more about my experience on my about page and on LinkedIn, and every week I write one thing worth knowing about podcast production in my newsletter.

02Services

How we can work together

Podcast production & consulting

Eighteen years in radio behind me. I work with first-time and seasoned podcasters on making a show worth listening to — from building a studio and choosing gear, through shaping an idea into a first episode, to focused consulting on a show that already exists.

Talk to me about it

Content & social strategy

Twelve years of writing professionally — for social, for the press, for campaigns. Organic channel management, ghostwriting for executives and employees, thought-leadership programmes, and LinkedIn profiles that sound like the person behind them.

Employee advocacy

In an age where AI is everywhere, the future belongs to people. Creativity and writing inside your team are worth cultivating, which is what makes an ambassador programme — a personal-branding programme that runs on your own employees — worth building. It serves the company brand and the people in it at the same time.

Consulting calls

My calendar is open for a conversation about anything in my patch: content, creative, social, LinkedIn, ambassador programmes, podcasts and radio.

Book a call

03Kind words

I participated in a social media webinar hosted by Michal. In my opinion, Michal is a professional in the field of social media and she gave me important information that will help me in my career.

Adi CohenHR Specialist @ BDO Israel

Michal is directly responsible for my LinkedIn resurrection. After having "LinkedIn fatigue", not posting anything for months, and almost leaving the platform behind for good - I started a few weeks of content coaching program with Michal, hoping to find my voice and get the passion to write back. Michal just delivered. She's a professional, digging deep to understand your specific goal, and working as a true collaborator to achieve it and I really can't recommend her enough. Thank you Michal

Omri WeissCreative Video Specialist for Tech

I had the pleasure of taking a content & LinkedIn course with Michal, and I couldn't recommend it more highly. The sessions were incredibly focused, time-efficient, and perfectly adapted to a busy schedule. Every minute was valuable. Michal brought a lot of practical exercises that made it easy to immediately apply what we discussed. Beyond the structure, she's a truly interesting person to chat with, making the learning experience both productive and enjoyable. If you're looking for someone who combines deep expertise with an engaging, efficient teaching style, Michal is the one to learn from - her guidance helped turn good intentions into a sustainable, actionable routine.

Ido ShazkinGrowth Marketer @ Sapiens

Michal is a true professional! Her creativity and experience in content strategy, social media management, and podcast production are top notch and working with her is a pleasure. Michal helped providing a structured and creative approach to our content strategy and delivered on all fronts. Helped focus on what truly matters, infusing our strategy with loads of creativity and providing a clear roadmap for driving growth.

Tzur RupinCMO @ Dots

04Let's talk

Let's talk

Want to book a consulting call? Write to me and we will find a time. Podcasts, content, social, and everything in between.

I reply within one business day · michal@michalporat.com