Hi! Glad you're here.

I served at Galei Tzahal, Israel's national radio station, and afterwards worked as a researcher at Keshet, one of the country's main television networks. When I began my BA in Middle Eastern Studies and International Relations at the Hebrew University of Jerusalem, I started a business doing social media and creative work — for politicians, cultural and arts institutions, academic bodies and more.

I ran social media for the Jerusalem Municipality (in the "Jerusalem Municipality, you awake?" exchange that went viral here, I was the municipality). After finishing my MA in International Relations, also at the Hebrew University, I moved into tech. Between 2021 and 2024 I led social and creative for the Salesforce Israel R&D centre.

In June 2024 I went independent and started my own business. I work with companies and with individuals on content that is human and precise, and that actually serves the goals behind it. You can see what I offer here.

After October 7th I came back to my home station, Galei Tzahal. Following eleven years as a broadcaster on Eco99FM, I now present and edit programmes there, play music on Galgalatz, and teach on the station's journalism course.

Besides all that: I'm married to Efrat and mother to Aviv (the child) and Freddy (the cat). I like cooking, playing the drums and writing.